This article appears to contain a large number of
buzzwords. There might be a discussion about this on the
talk page. Please help
improve this article if you can.(May 2024)
IDN (abbreviation of Indonesia, previously known as IDN Media) is a group of companies operating in the mass media sector in Indonesia.[1][2]
History
Established on June 8, 2014, in
Surabaya,
East Java, by brothers Winston Utomo and William Utomo, with its main office in
Jakarta. In 2015, just a year after its establishment, the company attracted investors and secured seed funding round led by East Ventures.[3][4]
On 8 June 2024, marking ten years of innovation and growth, IDN Media, which was initially a media company, underwent a comprehensive rebranding and transformation into a multifaceted consumer technology enterprise, now known as IDN.[2]
Business units
IDN operates five main business lines, namely
digital media,
live streaming, entertainment, commercial and creator economy.[5]
Digital media
IDN has seven website-based digital media with different reader segments, as follows:[6][7][8][9]
IDN Times – multi-platform digital media covering news and entertainment for the younger generation.[10]
Yummy – multi-platform digital media that contains cooking tutorial content, food,
recipes and culinary exploration.[14][15]
FORTUNE Indonesia – media about analysis, movements and predictions of shares, business, capital markets, banking, investments and mutual funds.[16]
GGWP (previously: GGWP.ID) – digital media about
electronic sports, games and electronic sports tournaments.[17]
Duniaku.com – media that discusses video games, anime, technology and geek culture.
Live streaming
IDN App logo
IDN App – a mobile application launched on 8 June 2020.[18] It provides news, films (from
TrueID), quizzes, and livestreams which can be watched.[19] As of 2023, several streamers have joined IDN App, including
JKT48, AURA eSports, and UP Girls.[20][21]
Saweria is a
livestreamingmonetization platform in
Indonesia, which allows creators to connect with their audiences and get support directly. In 2023, IDN Media officially acquired Saweria.[22]
Commercial
IDN has a commercial business line that supports company businesses in the digital sector. This line consists of:[23][24]
IDN Creative (digital advertising agency)
IDN Event (event organizer)
Bluebird IDN OOH (formerly: IDN Programmatic OOH) (the largest transportation-based programmatic out-of-home media in Indonesia)
In 2020, IDN Media began to enter the entertainment industry by acquiring Demi Istri Production, which is a film company owned by Fajar Nugros (as director) and Susanti Dewi (as producer), and changed its name to
IDN Pictures.[25][26][27][28]
Apart from the film, IDN Media has also begun to enter the music industry, when the company acquired the Indonesia-Japanese idol group
JKT48 from
Dentsu Inter Admark Media Group Indonesia on 7 April 2022,[29] because the group has entered the NEW ERA formation era since 8 January 2022. On 27 June 2022, JKT48 officially became part of IDN Media, which was mediated by Reisman Sabaru & Partners Strategic (RSPS), a law firm based in Jakarta, with the group's new company name being PT Indonesia Musik Nusantara[30] and under license from
Vernalossom Co. Ltd. (via Superball Inc.) from
Japan .[31]
On 6 October 2023, IDN Media has inaugurated the new JKT48 office which is located on the 3rd floor of the Menara Global,
South Jakarta,
Jakarta. The new office is a move from a rented luxury house in Jakarta, to be used as an office and special training place for JKT48. Although the distance between
fX Sudirman (via the JKT48 Theater located on the 4th floor) and Menara Global (via the new JKT48 office located on the 3rd floor) is around 3 km.[32][33][34][35][36][37]
Boss Creator is a music and festival company in Indonesia. Joining IDN Media on 17 October 2023, Boss Creator is now integrated into the IDN Media ecosystem.[38] One of Boss Creator's flagship events is Pestapora, a music festival held in Indonesia. Pestapora 2023, which took place between 22 and 24 September 2023) has achieved ticket sales of around 120,000 tickets, featuring 224 musicians (including
JKT48).[39]
Indonesia Creator Economy is an agency company in the influencer marketing sector which was launched in 2022. Previously, ICE was called IDN Creator Network, which is a creator platform in Indonesia. ICE is a creator agency owned by IDN Media. There are five services provided by ICE, namely content creator marketing, content creator trading, content creator representation, financial technology solutions, and brand & product development.[40][41][42]
MORF
MORF is a talent management agency with a focus on developing talents to become content creators. MORF was founded by
Deddy Corbuzier and joined the IDN Media ecosystem on 8 September 2023.[43]
Funding
Since its founding, IDN Media has received five series of funding, the latest being Series D funding. IDN Media, which at that time was still known as IDN Times, received its first seed investment funding on 7 September 2015, from East Ventures.[44] The following year, on 5 September 2016, IDN Media obtained Series A funding from
ff Venture Capital and several other investors, such as GDP Venture (Djarum Group), East Ventures, and MNM Creative.[45]
On 21 November 2017, IDN Media received Series B funding from East Ventures and Central Exchange (from Hong Kong).[46][47] On 8 January 2019, IDN Media obtained Series C funding from EV Growth, a venture company which is a combination of East Ventures, Sinar Mas, and
Yahoo! Japan, True Digital (part of the Thai conglomerate
Charoen Pokphand), and LINE Venture.[48][49]
On 6 June 2022, IDN Media received Series D funding from
Mayapada and KMIF (an investment company from several large Indonesian conglomerate groups). Other investors are East Ventures,
OCBC NISP Ventura, Dentsu Group, and V Media Ventures.[50]
^JKT48 Fanbase Madiun (6 October 2023).
"[INFO] Fasilitas JKT48 di IDN Media HQ" (in Indonesian).
Archived from the original on 9 October 2023. Retrieved 8 October 2023 – via Facebook.{{
cite web}}: CS1 maint: numeric names: authors list (
link)