Hold the Girl is the second studio album by
Japanese-British singer
Rina Sawayama. It was released on 16 September 2022 by
Dirty Hit.[1] The album was preceded by the singles, "
This Hell",[2] "
Catch Me in the Air", "
Hold the Girl", "Phantom" and "Hurricanes". "Frankenstein" was also released, and "Imagining" as the final single from the album. The album, recorded between 2020 and 2021, features production from collaborators including
Paul Epworth,
Clarence Clarity,
Stuart Price, and Marcus Andersson. Clarity also produced much of Sawayama's debut album Sawayama (2020).[3]
Hold the Girl received critical acclaim upon its release and charted at number three on the
UK Albums Chart; the highest-charting album by a Japanese-born solo artist in the history of the chart. It also became Sawayama's first charting album on the US
Billboard 200 and highest-charting album in Australia, Belgium, Ireland, Japan, the Netherlands, Scotland and Spain. The album was supported by the worldwide Hold the Girl Tour (2022-23) and US/Canada Hold the Girl: Reloaded Tour (2023). Sawayama also promoted the album via performances on The Graham Norton Show,[4]Strictly Come Dancing[5] and Late Night with Seth Meyers.[6]
In a September 2023 interview with
BBC News, Sawayama revealed that she was sexually groomed by a school teacher when aged 17. This heavily influenced the lyrical meaning behind Hold the Girl, particuarly the album track "Your Age". Sawayama received sex and relationship therapy for the trauma.[7]
The album's lead single "
This Hell", a
country pop song with "
glam rockriffs",[13] was called a "thrilling empowerment anthem" by Paste's Jade Gomez, who suggested its first lyric, "Let's go girls", nods
Shania Twain's similar introduction in her 1999 song "
Man! I Feel Like a Woman!". The author affirmed that the song introduces Sawayama's approach on
country music.[22] Sawayama reflected that the genre "represents comfort, brilliant storytelling and authentic expression of the writer's reality"; she dubbed the song "euphoric and tongue-in-cheek". She worked with
Paul Epworth in "This Hell", a collaboration she had "dream[ed]" of doing, and they finished the track in one day.[22] According to Sawayama, the track was written as a response to "
human rights that are being taken away from
minorities at a rapid rate in the name of
traditional religious beliefs", particularly the
rights of the
LGBT community;[23] Sawayama stated: "When the world tells us we don't deserve love and protection, we have no choice but to give love and protection to each other. This hell is better with you".[22] The song references
gay icons,[13] namely
Britney Spears,
Whitney Houston and
Diana, Princess of Wales, and criticises the
paparazzi's "cruelty" towards them.[24]
Writing for Rolling Stone UK, Hannah Ewens stated that the album's
title track presents Sawayama singing with
2000sR&B vocals and "opens like a holy gesture to
Madonna's '
Like a Prayer' and becomes an emotional dancefloor filler".[25]Rob Sheffield of the American edition of the same publication likened the track to
Lady Gaga.[26] The author described "
Catch Me in the Air" as a celebration of Sawayama's relationship with her mother, written like a "
Corrs song as if
pitched to
Gwen Stefani".[25] The singer herself stated that she "wanted to write about this weird relationship with single parents. You do catch each other in the air".[27][28] The seventh track, "Your Age", is a "mix of
bhangra and
electro-warp sound effects".[26] The ninth track, "Frankenstein" is a "tense and tetchy
indie track featuring the singer begging someone to therapise her, to 'put me together, make me better'", and featuring a "digital 'hey, hey, hey' chant halfway between
AC/DC and the
Village People".[25][26]
Promotion
Before an official announcement, Sawayama's second record was listed among the most anticipated albums of 2022 by Stereogum and DIY.[29][30] In May 2022, Sawayama began advertising a forthcoming release through social media content and pamphlets with "blood-red" background and the text "Rina is going to hell" in
all caps.[31][22] The same month, she released
lead single "This Hell"[32] and announced Hold the Girl,[33] a release date of 2 September and
an accompanying tour beginning on 12 October.[34] Following the announcement, the album was named one of Vulture's "36 Albums We Can't Wait to Hear This Summer".[35]
The singer performed "This Hell" in The Tonight Show Starring Jimmy Fallon on 19 May[36] and during the
BBC Radio 1's Big Weekend on 29 May.[37] A music video for the song, directed by Ali Kurr, premiered on 15 June.[38] A second single, "Catch Me in the Air", was issued on 27 June.[39] The album's title track was released as the third single on 27 July; the same day, she announced that the album was pushed back to 16 September due to "production issues" and that a fourth single would be made available before the date.[40] Kurr also directed the music video for "Hold the Girl", which was released on 3 August.[41] The fourth single, "Phantom", was released on 25 August.[42] The fifth single, "Hurricanes", was released on 12 September, four days before the album's release.[43]
The album's second concert tour, the Hold the Girl Reloaded Tour was announced in March 2023, and took place across North America between June and October 2023.
Hold the Girl received universal critical acclaim upon its release. At
Metacritic, which assigns a normalised rating out of 100 based on reviews from mainstream critics, the album received a score of 84 out of 100, based on reviews from 20 critics, indicating "universal acclaim".[45] The album was rated an 8.1 out of 10 on the aggregator
AnyDecentMusic?.[44]
Reviewing the album for
AllMusic, Neil Z. Yeung called it "one of those albums where each of the vastly different songs could be a hit and, no matter how many times it's been spun, a moment of pause is needed to fully absorb just how good it really is," and claimed it as, "the sound of an artist taking their rightful place on the pop throne."[15] Writing for Pitchfork, Cat Zhang called the album "decidedly more earnest and weighty" than its predecessor and likened it to "an attempt to merge the full-throated spectacle of Born This Way with the surviving-through-trauma emotionality of Chromatica". Zhang additionally opined that the myriad of "genre mash-ups and key changes" mean that "almost every song strives to be Sawayama's '
Bohemian Rhapsody'" but the album's "constant pivots make it hard to track its central concept: revisiting and empathizing with a younger self".[52]
Hannah Mylrea of NME called the record "the best British pop album of the year", complimenting Sawayama's "laser-precision melodies and hooks", "distinctive lyricism" and "impressive level of intimacy" in spite of the "high-octane" tracklist.[51]
Commercial performance
Hold the Girl debuted at number three on the
UK Albums Chart; the highest-charting album by a Japanese-born solo artist in the history of the chart, and Sawayama's highest-charting album to date, with sales of 13,961 (of which 7,148 were vinyl copies).[54] In the
United States, the album debuted at number 166 on the US
Billboard 200 making it her first entry on the chart.