Gritty in Pink is an organization that provides gigs, information, and community for women within the music industry.[1][2] Founded in 2020 by Shira Yevin of
Shiragirl,[3] Gritty in Pink produces and hosts jams, workshops, and panels, and created the Inpink Marketplace.[4][5]
History
The organization was founded in January 2020 by Shira Yevin of
Shiragirl,[1] providing performance opportunities to women in music via the monthly All Grl Jam in Los Angeles, California.[6] In July 2021, they started a
live-stream virtual tour to showcase female musicians around the United States during the
COVID-19 pandemic.[7]
Inpink
Inpink is Gritty in Pink's online platform designed to connect women in the music industry with jobs in music.[5] In March 2022,
Melissa Ethridge was announced as the first strategic advisor for the platform,[8] followed by
Live Nation in October 2022,[9] and
Arlan Hamilton in March 2024. Ethridge hired a videographer via the platform to shoot shows in April 2024.[10]