Company type | C corporation |
---|---|
Industry | Online Retail, Internet Marketing |
Founded | August 15, 2012 |
Founders | Evan Varsamis, Cassie Ousta, Mike Chliounakis |
Headquarters | New York City, New York, U.S. |
Area served | Worldwide |
Services | Online shopping, Internet marketing |
Website |
thegadgetflow |
Gadget Flow (also known as The Gadget Flow) is a curated e-commerce marketplace based in New York City. It was launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis. [1] [2] [3] With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon, Etsy, Kickstarter, IndieGogo, and other crowdfunding platforms. [4] [5] [6] [7] [8]
In 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog. [9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy. [9] The team added a “buy now” button after each product review, redirecting visitors to the artisan's website. [9] [10]
In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business. [5] [11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015. [12] [13]
In 2014 the site launched iOS and Android applications for product search. [1] Product features include live video product reviews with interactive question-and-answer sessions. [5] [1]
The company launched The Gadget Flow Shop in August 2016. [1] [14] [15]
In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement. [16] [17]
In 2023, Gadget Flow was acquired by The Crowdfunding Formula.[ citation needed]
Gadget Flow is managed by CEO Astghik Azaryan.
Other key executives are:
Gadget Flow assists customers to discover, buy and save on products. [20] The company advertises brands and businesses to their targeting community. [21]
As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps. [22] [23] [24]
In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality. [25]
In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016. [5]
In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success. [26] [27]
Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's 2017 Entrepreneur 360 list. [28]