It is a historically significant picture of a famous person.
It is of a scaled down resolution and will not harm the copyright holder's (Sydney Roosters) ability to make a profit from it.
The image is used as the primary means of visual identification of the article topic.
This photo is used for informational purposes, and only is intended to appear next to the description of the program in question's mention in the text.
This image is being used in an informative way and should not detract from the original work.
Wikipedia use does not limit the copyright owners' right to market the image in any way.
The photo represents a non-repeatable event, as the player has long since retired & passed away and of which no fair use photos have been found.
This is a
copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.
The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.
It is believed that the use of some images of promotional material to illustrate:
the person(s), product, event, or subject in question;
where the image is unrepeatable, i.e. a free image could not be created to replace it;
Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.