The company has a long-standing relationship with the National Association for Stock Car Auto Racing (
NASCAR) and has the exclusive rights to develop and publish video games featuring the NASCAR brand.
History
704Games was formed as Dusenberry Martin Racing in January 2015, a
subsidiary of
HC2 Holdings, who acquired the license to develop NASCAR video games from
Eutechnyx that month.[1][2] As a result of the acquisition, DMR received NASCAR '15, a video game that
Eutechnyx had been developing.[3] Dusenberry Martin Racing secured $8,000,000 in equity capital in April.[4]
NASCAR '15 was published and released by DMR on May 22, 2015.[3][5] The company was also beginning the development of its first video game, NASCAR Heat Evolution while collaborating with
Monster Games.[2] The game was released on September 13, 2016.[6][7][8] In 2017, NASCAR Heat Mobile was released as a soft launch exclusive to Canada on March 8 and was released in the US on April 24. In the same year, a sequel to NASCAR Heat Evolution, NASCAR Heat 2, was released on September 12, and was followed by NASCAR Heat 3 in the following year on September 7.[9]
In 2017, DMR rebranded to 704Games (taken from Charlotte's
area code (704)) and hired former NASCAR Media Group President, NASCAR Senior
Vice President, and DMR chairman Paul Brooks as
CEO.[10]
By August 2018,
Motorsport Network began to invest in 704Games,[11] and in the following years Motorsport Network made a majority investment in 704Games.[12][13] Additionally, Colin Smith, former CEO of Motorsport Network, replaced Ed Martin as President of 704Games while Martin began to direct 704Games' esports initiatives. Paul Brooks moved into a non-executive chairman role. As part of the Motorsport Network deal (which had now created and spun-off its games division called 'Motorsport Games'), NASCAR extended its video game and esports license with 704Games through 2029.[14][15] Subsequent NASCAR games published by the company listed
Motorsport Games as the developer following its complete takeover.[citation needed]