Umroayyar: A New Beginning[1] is a 2024 Pakistani feature film directed by
Azfar Jafri. The film introduces a fresh narrative for the character
UmroAyyar, a figure in Pakistani folklore. It was released on
Eid ul Adha, June 17, 2024.[2]
Plot
A descendant of Umro Ayyar, a cunning warrior of Persian folklore, is a quantum mechanics professor in Pakistan. With wit inherited, he ventures into a realm where fable meets reality, determined to unravel mysteries that transcend time and space.
Production Development
Umroayyar: A New Beginning is a collaborative effort between VR Chili Production and Mandviwalla Entertainment. The project was announced on November 17, 2021,[3] when the production company revealed the official star cast and title of film's official star cast and title he film via social media, generating significant interest among fans of the original Umro Ayyar tales and the broader film community.[4]
Principal photography for Umroayyar: A New Beginning took place in Islamabad. The production utilized a combination of sets, chroma sets, and various outdoor locations around the city. Behind-the-scenes footage and reports indicate that the film was shot during the COVID-19 pandemic, with all cast and crew members adhering to safety protocols, including wearing masks.[5]
International Crew
The film features an international crew, prominent among them are:
Director of Photography: Riki Butland (known for Star Trek, Furious)
Action Team:
Ian Van Temperley (known for John Wick, Maula Jatt, Game of Thrones)
Deni Jordan (known for Vikings, Troll, Money Heist - 180+ IMDb credits)
Judd Wild (known for Mad Max: Fury Road, X-Men, Black Panther - 90+ IMDb credits)
Production Designer: Paolo Di Maio
Visual Effects
The visual effects for Umroayyar: A New Beginning were created by Jubilant Studios, contributing to the film's visual storytelling.
Umroayyar: A New Beginning was selected for
WonderCon, where its trailer and comic were released.[14] The film also participated in the Red Sea Film Festival,[15] where it received appreciation from global stars including Will Smith and Johnny Depp.[16]
Release
Umroayyar: A New Beginning was released on Eid ul Adha, June 17, 2024. The film was distributed in Pakistan by Mandviwalla Entertainment and internationally by Rising Star Entertainment.
Reception
Umroayyar: A New Beginning received positive reviews from critics and audiences alike. Some of the notable reviews include
Daily Times: "UmroAyyar — A New Beginning gets thumbs up from moviegoers."[17]
Express Tribune: "'Umro Ayyar' spells a new beginning for Pakistani sci-fi and fantasy."[18]
Dunya News: "Umro Ayyar - A visual treat you should not miss."[19]
Khaleej Times: "'Umro Ayyar: A New Beginning' is a good introduction to Pakistan's first superhero."[20]