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Comment: Pretty much every single "reference"is what Schwartz said, what he wrote, videos of him saying stuff. Pretty much none of them are about him nor are they signfcant coverage. Three are about his wife's death and wholly irrelevant.This is pure
WP:ADMASQ and
WP:BOMBARD. Requires
a total rewrite and re-referencing. Six reviews? Submit it in this state again and I predict rejection (0.95% probability) 🇺🇦
FiddleTimtrentFaddleTalk to me 🇺🇦 21:31, 29 May 2024 (UTC)
Comment: Strong
WP:NPOV concerns. Review
WP:Wikipuffery and consider if it applies to ...controversial notion that the failing newspaper industry... or ...transform floundering.... Secondly, if a lot of these sources are about his methods and not the subject of the article (as Additionally among his recommendations to increase advertising and circulation were to shorten articles, add more visual elements, write eye-catching headlines, and feature more articles on subjects of interest to the general public, including a greater focus on local news.[15] would imply), then his notability is not established, per
WP:NBIO (see
WP:NOTINHERITED); however if the sources are about the subject, then the aforementioned text is non-ecyclopedic and only serves to promote the subject (again failing
WP:NPOV). —
microbiologyMarcuspetri dish·
growths 19:57, 21 March 2024 (UTC)
Comment: Only two minor edits since last decline, issues need to be addressed. —
MaxnaCarta (
💬 •
📝 ) 05:54, 23 November 2023 (UTC)
Comment: The education section lacks citations.
voorts (
talk/
contributions) 18:10, 22 November 2023 (UTC)
Comment:Every material statement must be sourced. Qcne(talk) 13:24, 22 November 2023 (UTC)
Comment: This will require going through the sources and the claims with fine tooth comb as some of the claims are not supported or are only supported by his publications or what he says. I have already removed some content that failed verification. This is the issue with editors who have a COI and why it is strongly recommended not write about topics with which one has a COI. The subject may be notable but
WP:NPOV and
WP:V are non-negotiable, especially with a
WP:BLP, and someone with a COI may not be able to overcome those hurdles.
S0091 (
talk) 21:27, 17 October 2023 (UTC)
Comment: Please don't cite unreliable journals.
Johannes (
Talk) (
Contribs) (
Articles) 23:37, 16 October 2023 (UTC)
Stuart Howard Schwartz (born August 31, 1950) is a retired associate dean and professor of digital and strategic communication studies at Liberty University who advocated the use of media research in newsrooms in the 1980s.[1] Schwartz specialized in advertising, direct, and interactive marketing.[2] His background includes a 25-year career as a senior executive with media and retail organizations.[3] He has been featured in numerous media outlets, including The Wall Street Journal[1] the Public Broadcasting System (PBS),[4][5]Washington Journalism Review,[6] and various websites.[7][8]
Schwartz is the author of a textbook, The Savvy Social Media Guide.[9] He also authored Be Still and Know: Psalm 46 and the Stinkin’ Stuff of Life, which describes his wife Sharon's final days with
Amyotrophic Lateral Sclerosis(ALS, also known as
Lou Gehrig's Disease).[10][11][12]
Schwartz holds a doctorate in communication from Temple University in Philadelphia.[13]
Career and Impact on News Industry
As a circulation and marketing consultant in the early 1980s, Stuart Schwartz asserted that declining newspaper circulation numbers could be reversed by changing the traditional approach to reporting news to one that was research-based approach instead, by analyzing the
psychographics of their readership and then applying the results to change the newspaper's focus to appeal to readers' interest.[1][6][14]
Schwartz's reader-focused approach earned him the moniker "The Newspaper Doctor" from the Wall Street Journal.[1][4][6] At the same time, he met opposition from who argued that this approach was sensationalist, and Schwartz was booed giving a speech at the American Press Institute in 1982.[15] A Boston Globe opinion writer accused him of turning "respectable paper[s]" into "bogus Rupert Murdoch broadsheet[s]."[16]
Among the newspapers that implemented Schwartz’s suggestions were The Quad City Times of Davenport, Iowa and The Lake County Telegraph in Painesville, Ohio.[15][17] Vernon Henry, executive editor of the Telegraph at that time, reported a 35% increase in circulation after working with Schwartz to adapt the new practices.[18] Responding to criticism from more traditional journalists who argued that Schwartz's approach was merely "hype," Henry reported that the increased circulation was accomplished through research and featured balanced reporting without lowering journalistic standards.[15][16] .[18]
Schwartz joined designer footwear retailer Steve Madden, Ltd. as vice president of business development in 1999 and was appointed president of Madden Direct in 2000.[2]
Books
Schwartz, S. H. (2023). Be Still and Know: Psalm 46 and the Stinkin’ Stuff of Life. Wipf and Stock Publishers.
Schwartz, S. H. (2013). The Savvy Social Media Guide: Improve Your Social Media Skills. Liberty University Press.
Selected Academic Works
Graham, B. P., & Schwartz, S. H. (1983). Try the Case Approach in the Features Course. Journalism Educator, 38(1), 45–48.
Schwartz, S. H. (1978). A Q-Study of the Value Structures and Professionalism of 35 Reporters, Editors, and Photographers from Five Daily Newspapers in New York, Connecticut, and Massachusetts. [Ph.D., Temple University].
https://www.proquest.com/docview/302882389/citation/D07ADE802C90495APQ/6.
Schwartz, S. H. (1978). Reflections on a Q dissertation and its opposition. Operant Subjectivity, 1(3), 78–94.
Schwartz, S. (2015). Transformational Content and Relationships: Research, analytical tools, and big data in shaping the news user experience (UX). In Contemporary Research Methods and Data Analytics in the News Industry (pp. 257–277).
Scopus.
https://doi.org/10.4018/978-1-4666-8580-2.ch014.
Schwartz, S. (2019). Transformational content and relationships: Research, analytical tools, and big data in shaping the News User Experience (UX). In Scholarly Ethics and Publishing: Breakthroughs in Research and Practice (pp. 791–809).
Scopus.
https://doi.org/10.4018/978-1-5225-8057-7.ch039.
Schwartz, Stuart H., and Thomas H. Krekel. "A Case Study of the Relationship between Daily Newspaper Carrier Turnover and Office Subscription Payment." Newspaper Research Journal 1, no. 4 (1980): 25-29.
Schwartz, S. H., & Moore, R. L. (1979). Newspaper Research on the Rocks: An Argument for the Use of Q Methodology in Readership Studies. Operant Subjectivity, 2(4), 124–134.
References
^
abcdMachalaba, Daniel (1981-11-12). ""Doctor" Prescribes a Cure for Dullness of Iowa Newspaper [Stuart H. Schwartz, assistant professor of journalism at Georgia State University and market consultant for newspapers]". The Wall Street Journal. p. 1.
ISSN0099-9660.
^
abcHolder, Dennis (June 1983). "Forget the Old Rules, Objectivity, Caution: Give the Readers What They Want". Washington Journalism Review. 5 (5): 36–41.
^Underwood, Doug (1995). When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media. New York: Columbia University Press. pp. 14–15.
ISBN978-0-231-08048-4.
^
abcNadler, Eric (March–April 1983).
"The Murdoch Fix". Columbia Journalism Review. 21 (6): 14–15 – via EBSCOhost.