Technology company specializing in color visual code technology that offers alternative to QR code
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Sodyo is a
technology company specializing in color visual code technology that offers an alternative to traditional
QR codes.[1] This technology enables scanning from a distance, facilitating both online and offline digital interactions through an innovative scanning mechanism. Sodyo's system aims to enhance global communication and interactivity across various applications.[2]
History
Sodyo was founded in 2012 in
Tel Aviv,
Israel, by Alex Alon, Rina Alon and Eran Katz. The company was established with the goal of developing interactive visual code technology. It has since become known in the business productivity software industry for focusing on user engagement and connectivity.[3][4]
Technology
Sodyo's visual code technology is centered around Color Vertex Points (CVP), which offer several features:[5]
Increased Scanning Distance: Sodyo markers can be scanned from greater distances, both indoors and outdoors.
Multi-Scanning Capability: Users can scan multiple Sodyo codes simultaneously for interactive experiences.
Real-Time Data Updates: Data linked to Sodyo markers can be updated in real-time without reprinting the physical markers.
Customization: The markers can be designed in various shapes to fit different marketing needs.
Built-in Interfaces: Scanned codes can include built-in interfaces for interaction with digital content.
Media Compatibility: Sodyo works across digital screens and printed materials, adapting to different lighting conditions and viewing angles.[6][7][8]
Applications
Sodyo's technology is used in various fields, including:
Broadcast & Sports TV: Viewers can participate in polls, access statistics and replays, or purchase merchandise by scanning Sodyo markers on broadcasts.[9][10][11]
Home Shopping: Viewers can scan product codes for information, purchases, or personalized recommendations on home shopping channels.[12]
Advertising: Static advertisements can be made interactive by allowing consumers to scan Sodyo markers for additional product information, coupons, or offers.[13][14]
Retail: In physical stores, customers can scan product codes for information, price comparisons, or personalized recommendations.[15]
Intellectual Property
Sodyo's proprietary technology is protected by a portfolio of four patents, each secured in multiple countries. These patents cover methods for enhancing the detection and processing of machine-readable tags.
Anchors for location-based navigation and augmented reality applications[16]
Hybrid visual tagging using customized colored tiles[18]
Detection of machine-readable tags with high resolution using mosaic image sensors[19]
Awards and Recognition
Sodyo has received recognition within the broadcasting industry, including the Product of the Year award at the
NAB Show[20][21]. This recognition highlights Sodyo's contributions to media and advertising technologies.[22][23]
BARD
Sodyo is an interactive scanning technology developed by the Tel Aviv-based company of the same name, founded in 2012. Sodyo's technology utilizes Color Vertex Points (CVPs) to create scannable markers that offer functionalities beyond traditional QR codes.[24]
ZIMARK Partnership
The company also formed a venture with
ZIM Integrated Shipping Services to create ZIMARK, focusing on logistics and
cargo management solutions. [25][26][27]