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Adia Sowho is a Nigerian technology executive renowned for her expertise in building and scaling technology ventures in emerging markets.
[1] Most recently, she concluded her tenure as the first-ever female
Chief Marketing Officer
[2] for
MTN Nigeria.
[3] Sowho has had a career in various sectors of the tech industry in Nigeria.
[4]
[5]
Adia served as the Chief Marketing Officer for MTN as the company launched its 5G Network [6]. She also served as the VP of Growth and Managing Director for Nigeria at Migo (formerly Mines.io) [7], a digital credit company that offered instant loans to Nigerians. [8]
Before joining Migo, Sowho was the Director of Digital Business at 9mobile (formerly Etisalat Nigeria), [9]. In her role as CEO of Thrive Agric [10], she led a successful turnaround of the company during the COVID-19 pandemic, enabling the company to raise a pre-series A round and significantly increase its revenue. [11] [12]
Adia Sowho holds a Bachelor of Engineering in Electronics and Electrical Engineering from the University of Sheffield and an MBA from the Kellogg School of Management, with majors in Strategy, Analytical Consulting, Strategic Marketing, and Entrepreneurship. [13] She has over 20 years of experience in the telecoms and consulting industries, with previous positions at The U.S. Cellular Corporation, Deloitte Consulting LLP, and Etisalat Nigeria. [14]
Sowho is also an angel investor and advisor, sitting on the boards of Sankore Investments, VerifyMe, and ETAP Insurance. [15] She is known as an advocate for the empowerment and upskilling of the African tech ecosystem, dedicating over a decade to public speaking, mentoring, and pro-bono advisory roles. [16]