ActivTrak is an American company that produces workforce
analytics and
productivity software.[1] The company was founded in 2009 by Birch Grove Software and is headquartered in
Austin,
Texas.[2]
ActivTrak was founded in 2009 by Herb Axilrod and Anton Seidler in
Dallas, Texas. ActivTrak's first on-demand software product launched in 2012, and the workforce analytics platform launched in 2015. It uses data sourced from more than 9,500 customers and 550,000 users[citation needed].
In 2019, ActivTrak raised $20 million in a Series A round of funding with Elsewhere Partners, a growth-stage venture capital firm that principally invests in B2B[clarification needed] startups.[3] Rita Selvaggi assumed the role of CEO.
In 2020, ActivTrak raised $50M in a Series B round of funding with Sapphire Ventures and Elsewhere Partners.[4][5] The company also introduced the ActivTrak Productivity Lab, an online resource about workforce productivity research, industry benchmark data, and best practices.[6]
Product
ActivTrak is a workforce analytics and productivity platform that uses reports, dashboards, and
data analysis.[7]
The platform uses
machine learning (AI)[8] to collect and analyze user activity data and produce reports about workforce
productivity. The software runs on
Microsoft Windows, Mac,
Chrome, Terminal Services, and VDI.[9] It includes the ActivTrak Agent, which runs in the background and collects data. It responds to user activity, sensing mouse and keyboard movement in the active window(s) of the user's device. This data is collected and stored in a database that aggregates the data based on the user's request. The database uses data analytics to generate account and team benchmarks, and identify productivity patterns and outliers[citation needed].
Awards
In August 2021, ActivTrak ranked 1606 on the Inc. 5000 Fastest Growing Private Companies in America.[10]
In April 2021, ActivTrak was named "Business Intelligence Solution Provider of the Year" by the Data Breakthrough Awards.[11]
In January 2021, ActivTrak won the 2021 "Best Feature Set," "Best Customer Support," and "Best Usability Awards" from TrustRadius.[12]
In December 2020, ActivTrak won the Brandon Hall Group Silver Medal for Excellence in Technology.[13][citation needed]
In November 2020, ActivTrak ranked 480 on Deloitte's 2020 Technology Fast 500 North America.[14]
In October 2020, ActivTrak was named PCMag Editors' Choice for "Best Employee Monitoring Software".[15]
In October 2019, ActivTrak was named "User Behavior Analytics Platform of the Year" by CyberSecurity Breakthrough.[16]
In the news
ActivTrak is listed in Gartner's Hype Cycles for Human Capital Management and Digital Workplace.[17]