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Aaron Starkman | |
---|---|
Born | Toronto, Ontario |
Occupation(s) | Global Chief Creative Officer, Rethink |
Aaron Starkman is a Canadian advertising executive who is currently the Global Chief Creative Officer at Rethink. [1] Starkman was named Creative Leader of the Year by Campaign Magazine in 2021 [2] and was ranked among the top five Chief Creative Officers at the Ad Age 2022 Creativity Awards. [3] In 2019, Ad Age recognized Starkman as one of its 100 most fascinating people in marketing, media and culture in its Creative 100 List. [4] Starkman has also been listed on Campaign Magazine's prestigious 40 Over 40 list. [5]
Starkman was born and raised in Toronto, Ontario. He graduated from York University where he studied psychology. While initially interested in pursuing law, after a chance encounter with an acquaintance working in law before writing his LSATs, Starkman decided to deviate from law and explore a career in advertising. [6]
Starkman began his advertising career at Young and Rubicam as a copywriter. [7]
In 2002, Starkman joined Zig (acquired by Crispin Porter + Bogusky in July 2010 [8]), where he was appointed as Chief Creative Officer in 2010. [9] Following Zig’s acquisition by Crispin Porter + Bogusky in 2010, Starkman was named Executive Creative Director of Crispin Porter and Bogusky Canada. [10]
As Creative Director, Starkman helped the agency win a number of accolades, including the Cannes Lion Film Gold for Vim 'Prison Visitor' 2004, [11] the Cannes Lions Media Gold for Scream TV 2007, [12] and the Cannes Lion Radio Gold for IKEA 'Low Voices' in 2008. [13]
In 2012, Starkman left Crispin Porter + Bogusky Canada and joined Rethink as Creative Director and Partner. [14] In November 2020 he was named National Chief Creative Officer, [15] which was followed by his appointment to Rethink’s Global Chief Creative Officer in December 2021. [16]
Under his direction as Chief Creative Officer, Rethink has been recognized for numerous advertising accolades, including:
Aaron frequently serves as a judge for advertising award shows including Cannes, the Clios and the One Show.
In the course of his time at Crispin Porter + Bogusky Canada (formerly Zig), Aaron was a major contributor to the highly awarded Vim ‘Prison Visitor’ [30] and IKEA ‘Low Voices’ [31] advertising campaigns.
In his time at Rethink, Aaron has been a major contributor to some of the agency’s most decorated campaigns, including the Molson Canadian Global Beer Fridge, [32] ‘Unburnable Book’ for Penguin Random House, [33] the Heinz ‘Draw Ketchup’ campaign, [34] the Heinz ‘Ketchup Fraud’ campaign, [35] and ‘Ability Signs’ for Decathlon Canada. [36]
In 2018, Starkman launched the advertising podcast IOFA with Aaron Starkman alongside Creative Director or Vapor RMW Ted Rosnick. [37] Starkman hosts and interviews notable advertising figures from around the globe. Guests of the podcast have included Alex Bogusky, Fernando Machado, Judy John and Ari Merkin. [38]
Starkman resides in Toronto, Ontario with his wife, three children, and dogs Jabba and Chewy. He is an avid Buffalo Bills fan.