He is a former investment banker at
Goldman Sachs who worked with companies including
Under Armour,
Vitaminwater and
Procter & Gamble.[1] At Goldman Sachs he worked on the merger of
Allied Domecq and
Pernod Ricard,[7] an experience that led to the creation of his own alcohol company, VeeV, which he launched with his brother Carter.[8][9][10][11] Together, they made the company a national brand [12][13][14] available in bars, restaurants, national chains and retailers.[15] The product also spawned the first line of certified organic RTD cocktails called VitaFrute.[16][17] Reum and his brother sold the brand in 2016.[18]
Reum was made an Inc "500 Fastest Growing Private Companies in America" and named one of Beverage Information's Rising Stars and recipient of the Technomic Fast 50 Award.[19][20]
Reum launched the investment and brand development firm M13 with his brother and business partner in 2016.[21][7][22][23] The investment firm focuses on start-up consumer product companies whose intention and brand messaging appeal to the trends that interest Millennials in health,[24] environmental concerns and achievements. In April 2016 it was reported that M13 would be syndicating $100 million in investments into dozens of start up companies.[25]
He has been featured on the
Forbes "30 Under 30" list, the Inc "500 fastest growing private companies in America,"
Richard Branson's book Screw Business as Usual, and most recently the Goldman Sachs Builders + Innovators 100 Most Intriguing Entrepreneurs.[26][27][28][29][30] He is a columnist for Inc Magazine, and an occasional media personality appearing on the television series Hatched which appears on a variety of networks including
FOX and
CBS.[31] Reum was added to the board of directors of
Los Angeles Opera in September 2015. He also serves as commissioner of the
Los Angeles Convention Center & Tourism Authority.[5][10]
Soccer
Reum played
soccer throughout his youth, and played
college soccer for the
Columbia Lions. He later became involved with 49ers Enterprises, who, from 2018, were minority investors of
Leeds United, before taking over in 2023.[32]
In January 2024, Reum signed for
Liga Portugal SABSEG club
Länk Vilaverdense, even though he had not played professionally before. Described as having the energy of a 20 year old, the club were in the relegation zone at the time of his signing.[33] On May 5, Reum made his debut for the club, coming on as a late substitute, but could not prevent their relegation as they lost 1–0 to
Torreense.[34]