The title Chief Creative Officer (CCO) typically describes the highest-ranking position of a creative team within a media company. Depending on the type of company, this position may be responsible for the overall look and feel of
marketing,
media, and
branding associated with the organization. The CCO may also be charged with managing, developing, and leading one or multiple teams of
creative directors,
art directors,
designers, and
copywriters. They may also have charge over long-term planning related to
intellectual property owned by the company, as in the case of
Marvel Comics/
Marvel Studios,
DC Comics/
DC Studios, or the
WWE.
The CCO directs a company's creative output, developing the artistic design strategy that defines a company's brand. A CCO is often heavily involved in development cycles for consumer-facing media products, such as films, TV, or videogames. The CCO helps to craft creative decision-making and work processes to optimize for quality and consumer satisfaction. They may also serve as the primary internal champion for the needs of both creative teams and the products themselves, as opposed to other competing business interests.[1]