Bread Ahead is a chain of
bakeries that also provide baking classes in
London,
United Kingdom. It was founded in 2013 by Matthew Jones[1] in London's
Borough Market.[2] Under Jones' guidance as founder and head baker, it has specialised in[3]doughnuts,[4] using British sourced ingredients from traders in Borough Market and
Chelmsford in
Essex.[5] It also sells
sourdough breads, cakes, pizza, coffees and pastries.[6]
Locations
As of June 2023, there are seven outlets in London, one in Saudi Arabia and one in Dubai.[7][8][9][10][11] During the months between September 2021 and February 2022 Bread Ahead had a temporary residency at the Southwark Cathedral Cafe.[12]
Year
Location
Status
2013
Borough Market
Open
2023
Bromely
Open
2016
Pavilion Road
Open
2019
Wembley
Open
2022
South Kensington
Open
2023
The Tea House
Open
2022
Jeddah, Saudi Arabia
Open
2022
Dubia, UAE
Open
2023
Riyadh, Saudi Arabia
Open
Baking school
In 2014, Bread Ahead set up a bakery school to teach customers.[13][14][15][16][17] During the lockdown in 2019/20 they moved the baking classes online.[18][19] The live baking workshops ran every day at 2pm on their Instagram account, where viewers could tune in for a live baking lesson.[20]
Matthew Jones
Matthew Jones founded Bread Ahead Bakery and Baking School,[3] after having spent 15 years working in Michelin-starred restaurants.[21]
In 2017 Jones published Baking School: The Bread Ahead Cookbook,[22] and in 2021 Jones published the book Bread Ahead: The Expert Home Baker: A Masterclass in Classic Baking.[23]