From Wikipedia, the free encyclopedia
Brand Keys, Inc.
Company type
Privately held company Industry
Research
Consultancy ,
Media ,
Advertising ,
Public Relations ,
Entertainment ,
Retail ,
Wholesale ,
Fashion Founded 1984 Headquarters
New York ,
United States Key people
Robert K. Passikoff, Ph.D., Founder and President Leigh Benatar, EVP Products Predictive
Brand Equity ,
Loyalty , and
Engagement
Metrics , Traditional Market Research,
Communications Research, Media Testing, Brand-to-Media Engagement(B2ME), Business-to-Business (
B2B ), Business-to-Consumer (
B2C ), Website
www .brandkeys .com
Brand Keys is a
brand research consultancy specializing in predictive
consumer behavioral brand equity, loyalty, and engagement metrics.
[1]
[2]
[3] Brand Keys is headquartered in
New York, NY and has offices in
Dublin ,
Dubai ,
London ,
Madrid ,
Sydney , and
Tokyo .
[4]
Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.
[5] The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.
[6]
Research conducted by the
Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.
[7]
^
"Brand Keys, Inc.: Private Company Information - BusinessWeek" . web.archive.org . 2009-05-12. Retrieved 2024-06-15 .
^ ORTUTAY, Babara (2011-03-21).
"T-Mobile's AT&T-mocking ads likely to retire" . The Washington Times . Retrieved 2024-06-15 .
^
"CNN.com - Robert Passikoff, Brand Keys - Jan 28, 2005" . edition.cnn.com . Retrieved 2024-06-15 .
^ Proctor, Lauren.
"About Brand Keys" . Brand Keys . Retrieved 2024-06-15 .
^ Passikoff, Robert (2021-12-14).
"Passikoff: Anniversaries, Trends, and Brand Loyalty" . theCustomer . Retrieved 2024-06-15 .
^ Wilson, Eric (18 November 2010).
"Kim Kardashian Inc" . The New York Times .
^ Cook, William (2007-01-30).
"An ARF Research Review of Brand Keys' Brand Engagement Measurement Methodology" (PDF) . Advertising Research Foundation Review .
Goetzl, David (Jan 18, 2008).
"Brand Keys Cites Ads Likely To Score In Super Bowl" . Media Post. Retrieved May 17, 2012 .
"Brand Loyalty Leaders make connections, study says" . Household and Personal Products Industry Magazine. December 1, 2010. Archived from
the original on September 23, 2014. Retrieved May 17, 2012 . (subscription required)
Gliniewicz, Leah (August 17, 2004).
"Fleet, Discover Top 'Loyalty Index'; Mutual Funds Fall.(Brand Keys survey on customer loyalty to financial services companies)" . American Banker Magazine. Retrieved May 17, 2012 . (subscription required)
"The Biz: Studies take close look at receptivity" . Advertising Age. March 31, 2003. Retrieved May 17, 2012 . (subscription required)
"ARF First Opinion Review of Brand Keys' Measurement Methodology" (PDF) . Brand Keys. Jan 30, 2007. Retrieved March 5, 2014 .