Founded | 2014 |
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Headquarters | , United Kingdom |
Boss Brewing is a craft brewery in Swansea, South Wales, founded in 2014 [1] by husband and wife Sarah and Roy Allkin. [2] In May 2015 the brewery received a Society of Independent Brewers Gold Award [3] and was awarded CAMRA's Champion Beer of Wales award for its stout in 2019. [4]
In August 2019, after applying to trademark its brand name, the brewery received a cease and desist letter from fashion company Hugo Boss [1] and incurred costs of almost £10,000 defending itself in the legal battle. [5] Boss Brewing had to change the name of two of its beers, Boss Black, a stout, became Boss Brewing Black, and Boss Boss, a double IPA, is now Boss Bossy. [6] The rebranding process cost more than £20,000. [7]
In March 2020 comedian Joe Lycett briefly changed his name by deed poll to Hugo Boss in order to support the Welsh brewery. [8]