Boats Group is a
Miami,
Florida, United States, based[1] advertising and software company for the marine industry with niche titles:
YachtWorld,
BoatTrader.com,
boats.com, Annonces du Bateau, Boten te Koop, Cosas de Barcos, Boatshop24, Boats and Outboards, YachtCloser,
Click and Boat and Trident Funding.[2] In addition to Miami, Boats Group has operations in
Fareham,
Padova and
Barcelona. Boats is owned by
Permira.[3]
History
Dominion Marine Media (DMM) was established in May 2011, following the bringing together of all Dominion Enterprises marine assets; Boat Trader with YachtWorld and boats.com.
In July 2016, Funds advised by Apax Partners[5] announced that they had entered into a definitive agreement to acquire Dominion Marine Media ("DMM"), from
Dominion Enterprises, a subsidiary of
Landmark Media Enterprises.[6][7]
January 30, 2017, Dominion Marine Media acquires YachtCloser[8]
On February 17, 2017, Dominion Marine Media (DMM) rebranded to Boats Group, LLC.[9]
June 1, 2017, Boats Group moves headquarters to Miami.[10]
January 10, 2020, Boats Group buys Annonces du Bateau.[11]
October 6, 2020,
Apax Partners Boats Group acquires Dutch boating marketplaces Botentekoop.nl, Boten.nl and Botenbank.nl from Arimpex Media Solutions.[12]
December 30, 2020, Boats Group sold by Apax Partners to Permira for an undisclosed price.[13]
January 25, 2021, Boats Group acquires European online boat marketplaces, Boatshop24 and Boats and Outboards, from media group.[14]