Badgeville, Inc. was a privately held technology company founded in 2010 with headquarters in
Redwood City, California, and an additional office in
New York. The firm provided
software as a service (SaaS) for web sites to measure and influence user behaviour using techniques such as
gamification.
Badgeville technology was acquired by
CallidusCloud[1] in 2016, which was in turn acquired by
SAP[2] in 2018.
History
The company was founded by Kris Duggan and Wedge Martin, and launched at
TechCrunch Disrupt on September 27, 2010 .[3] At that time, the company had raised less than $300k in angel funding.[4]
In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[5] Badgeville subsequently raised a $12M Series B Round in July 2011, led by
Norwest Venture Partners and El Dorado Ventures.[6]
In November 2011, Badgeville unveiled the Behavior Platform for Enterprise. They expanded their business beyond gamification to include enterprise employee management and community reputation systems.[7][8]
Social Fabric
Social Fabric was a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty.[9] It was offered to clients as a
SaaS to allow websites to include social networking elements.[10] Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.[11]