BSS (
Korean: 부석순, also known as BooSeokSoon or Seventeen BSS) is the first sub-unit of South Korean
boy bandSeventeen. Formed in 2018, the group is composed of DK,
Hoshi, and
Seungkwan.
Name
BSS is an acronym that stands for BooSeokSoon, a portmanteau composed of a syllable from each of the band members' names: "Boo" from
Boo Seung-kwan, "Seok" from Lee Seokmin (DK), and "Soon" from Kwon Soonyoung (
Hoshi). The name was coined by fans during the members' training period, prior to their official debut as Seventeen.[1]
Career
2018: Formation and debut
On February 2, 2018,
Seventeen members DK, Hoshi, and Seungkwan performed an unreleased song, "Just Do It", at a
fan meeting as a special one-time skit.[2] Following the performance, the fans' enthusiastic reaction prompted the formation of Seventeen's first sub-unit, BSS.[3] The group debuted on March 21, 2018, officially releasing "Just Do It" as a digital single.[4][5]
2019–present: Hiatus and Second Wind
Almost five years after their debut, BSS announced they would release a new album on January 7, 2023.[6] The group released their first
single albumSecond Wind on February 6, 2023, alongside the music video for its lead single, "
Fighting", featuring
Lee Young-ji.[7][8] The album includes two other tracks, "Lunch" and "7PM", with the latter featuring Norwegian artist
Peder Elias.[9] On the first day of its release, Second Wind sold over 478,000 copies, breaking the first-week sales record for an album released by a K-pop band sub-unit.[10] By the end of the first week, the album sold a record 610,189 copies in total.[11] On February 15, 2023, BSS received their first
music show win on
MBC M's Show Champion with "Fighting", followed by wins on M Countdown, Music Bank, Show! Music Core and Inkigayo.[12][13][14] Following the success of their promotions, BSS won the Best Performance of the Year category at the
2023 Asia Artist Awards, earning themselves their first daesang (grand prize) award.[15][16]
On March 10, 2024, BSS released the single "The Reasons of My Smiles" as part of the original soundtrack of the series Queen of Tears.[17]
Other ventures
Endorsements
On February 13, 2022, BSS was selected as the brand ambassador of skincare brand Bring Green.[18] In March 2024, BSS was appointed as Oppo Reno Experts, serving as the face of
Oppo's campaign to launch the Oppo Reno11 F 5G smartphone into the Asia-Pacific market.[19][20]
On June 24, South Korean beer brand
Cass, an official partner of the
2024 Paris Olympics, announced BSS as the models of their summer digital campaign Cheers Sound; in collaboration with BSS, Cass plans to introduce an AI-supported video service to deliver "heartfelt support videos" suitable for friends, family, and the athletes of the
South Korean national team, among others.[21] BSS' song "Fighting" was also selected as the official cheer song for the South Korean team at the Paris Olympics.[22]
^Lee, Hyungjin (June 24, 2024).
""부석순의 목소리로 응원을"…오비맥주 카스, 여름 디지털 캠페인 전개" [“Cheering with Bu Seok-sun’s voice”… OB Beer Cass launches summer digital campaign]. News1.
Archived from the original on June 24, 2024. Retrieved June 27, 2024 – via
Naver.
^Jeon, Jaehoon (June 26, 2024).
"카스, 올림픽 파트너로 선정…무알코올 맥주로 선수단 응원" [Cass selected as Olympic partner... Cheer on your team with non-alcoholic beer]. Yonhap News.
Archived from the original on June 27, 2024. Retrieved June 27, 2024 – via
Naver.