It works in three sections: "Talent," "Art," and "Store."[1] The "Talent" section, provides job-matching services between disabled individuals and employers. It has formed partnerships with companies, including
Amazon,
Pepperfry,
Tata Consultancy Services,
Flipkart and
Hindustan Unilever.[12][13] The "Art" section enables disabled individuals to offer their services in performing arts,
visual arts and freelancers[14] while the "Store" section, allows them to sell products directly.[1][4]
Social events and initiatives
Portrait Perfect Valentine initiative in 2021 featured eight artists with disabilities from across India. In this drive, people could choose from these artists to get their custom portraits.[15]
Celebrated Freedom for All event, hosted by
Pepperfry invited 10 disabled artists from Atypical Advantage to paint their perspective of freedom using Pepperfry Studio’s façade.[16][17]
Art of the Nation Exhibition which was a collaboration between The Art Junction and Atypical Advantage to raise awareness about the abilities of Indian artists with disabilities. It showcased curated artworks of 10 differently abled artists.[2]
Gift A Mini Concert’ initiative, it allows people to sign up performers for private and exclusive concerts. It is a way to generate more shows for disabled performers.[18]
Independence Day 2023 Celebration in collaboration with shopping mall where disabled individuals performed live.[19][20][21]