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Anomaly
Industry Advertising Media Marketing Founded 2004 Website anomaly.com
Anomaly is an advertising agency based in
New York City .
History
Anomaly was founded in 2004 by Carl Johnson and several partners with a goal to integrate advertising more widely across various media.
[1] They have offices in Los Angeles, New York, Toronto, London, Berlin, and Shanghai.
[2]
Notable clients
Anomaly's clients include:
Recognition
Anomaly was named Adweek’s 2022 US Agency of the Year
[28] and Ad Age's 2017 Agency of the Year.
[29]
Anomaly has been featured on Fast Company's “World’s Most Innovative Companies” in 2008, 2014, and 2020,
[30] honored as one of Time Magazine's Best Inventions of 2016 for dosist (a medicinal cannabis brand the agency created),
[31] and was named #2 on LinkedIn's Top 50 Best Startups to work at in 2019.
[32]
Additionally, Anomaly has been recognized at the
Cannes Lions International Festival of Creativity ,
[33] Effies,
[34] Jay Chiat,
[35] Digiday Awards,
[36] and the Mashies.
[37] Anomaly has won two
Emmy Awards for Avec Eric , a cooking show starring
Eric Ripert , chef of renowned seafood restaurant
Le Bernardin .
[38]
References
^ Dan, Avi.
"Anomaly's Carl Johnson On A Unique Business Model" . Forbes . Retrieved 2020-09-29 .
^
"About Anomaly" . LinkedIn.
Archived from the original on 2011-04-10. Retrieved 2020-09-28 .
^
"Bud Light hires Anomaly for flagship beer creative account" . Advertising Age . 2022-08-23. Retrieved 2023-04-19 .
^
"Anomaly NY Deploy Humor For Freestyle Libre, Giving Diabetes Patients A Know Instead Of A No" . SHOOTonline . Retrieved 2023-04-19 .
^
"Ancestry's first campaign from Anomaly" . Advertising Age . 2019-04-08. Retrieved 2023-04-19 .
^
"Ally Financial taps Anomaly for creative and digital marketing" . Advertising Age . 2018-06-29. Retrieved 2023-04-19 .
^ Foster, Stephen (2021-06-01).
"Cancer Research UK's new campaign from Anomaly" . moreaboutadvertising.com . Retrieved 2023-04-19 .
^
"Carnival Cruise Line Appoints Anomaly As Agency of Record" . September 20, 2017. Retrieved 19 April 2023 .
^ Smiley, Minda (5 August 2020).
"Anomaly Takes Over Coke Business From Wieden + Kennedy" . Adweek . Retrieved 2023-04-19 .
^
"Denny's selects Anomaly as its new creative agency" . Advertising Age . 2021-04-20. Retrieved 2023-04-19 .
^
"Diageo Sends Work on Liquor Brands to Anomaly" . adweek.it . 6 September 2016. Retrieved 2023-04-19 .
^
"Dick's Chooses Anomaly as Agency" . Advertising Age . 2012-01-10. Retrieved 2023-04-19 .
^
"Facebook Marketplace Ads of the World™ | Part of The Clio Network" . Ads of the World™ . Retrieved 2023-04-19 .
^ Faierman, Leonardo (5 August 2021).
"Reese's Puffs' AR App Turns Boxes Into Beatmaking Studios" . Adweek . Retrieved 2023-04-19 .
^
"Anomaly London's Google Pixel 6 Launch Spot Is All About You | LBBOnline" . www.lbbonline.com . Retrieved 2023-04-19 .
^
"Grenfell United works with Anomaly on #GoGreenforGrenfell" . itsnicethat.com . Retrieved 2023-04-19 .
^ Staff (2020-11-10).
"Hotels.com gives travel revival brief to Anomaly - More About Advertising" . moreaboutadvertising.com . Retrieved 2023-04-19 .
^
"Jimmy John's Appoints Anomaly as its Creative Agency of Record" . Inspire Stories . 2020-11-19. Retrieved 2023-04-19 .
^ Smiley, Minda (27 May 2020).
"L'Occitane Names Anomaly Its Global Agency of Record" . Adweek . Retrieved 2023-04-19 .
^
"If You Love it, It's Never Too Much for Bvlgari in Latest Campaign | LBBOnline" . www.lbbonline.com . Retrieved 2023-04-19 .
^
"Issa Rae narrates MasterClass campaign by Anomaly LA" . Marcom Weekly . 2020-11-19. Retrieved 2023-04-19 .
^ Smiley, Minda (19 May 2020).
"Mini Chooses Anomaly London as Lead Global Agency" . Adweek . Retrieved 2023-04-19 .
^
"NBA Star Damian Lillard Proves Everything is Game in NBA 2K2 Trailer | LBBOnline" . www.lbbonline.com . Retrieved 2023-04-19 .
^ Sutton, Kelsey (18 June 2020).
"Peacock Focuses on 'Free' in Reconfigured Ad Campaign" . Adweek . Retrieved 2023-04-19 .
^
"Anomaly Launches First Work for New York Life" . adweek.it . 15 September 2016. Retrieved 2023-04-19 .
^
"Tony Hawk stars in Uber's Olympics ad debut" . Advertising Age . 2021-07-22. Retrieved 2023-04-19 .
^ Coffee, Patrick (8 August 2017).
"Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record" . Adweek . Retrieved 2023-04-19 .
^ Morley, Olivia (12 December 2022).
"Anomaly Is Adweek's 2022 US Agency of the Year" . Adweek . Retrieved 2023-04-18 .
^
"Anomaly Is the Ad Age 2017 Agency of the Year" . Advertising Age . 2017-01-23. Retrieved 2020-09-29 .
^
"Anomaly: Most Innovative Company" . Fast Company . Retrieved 2020-09-29 .
^
"The 25 Best Inventions of 2016" . Time . 17 November 2016. Retrieved 2020-09-29 .
^ Columbus, Louis.
"Top Startups To Work For In 2019 According To LinkedIn" . Forbes . Retrieved 2023-04-19 .
^
"Anomaly's Ancestry® Piccadilly Lights showcase wins Silver at Cannes Lions | Ocean Outdoor" . oceanoutdoor.com . Retrieved 2023-04-19 .
^ Effie Insights Team (6 September 2017).
"Jolly Rancher & Anomaly, "A New Media Model to Transform a Brand that Sucks" " . Effie Insights .
^
"Stagwell (STGW) Celebrates Agency Accolades at the 2021 Jay Chiat Awards" (Press release). PR Newswire. Retrieved 2023-04-19 .
^
"Anomaly sweeps its first Digiday Content Marketing Awards with three wins" . Digiday . 2016-05-19. Retrieved 2023-04-19 .
^
"Awards/Press" . MIDAS images/Jason Mitchell . Retrieved 2023-04-19 .
^
"Anomaly's 'Avec Eric' nabs second Emmy" . 20 June 2011. Retrieved 2020-09-29 .