Aleksandar Protić (Serbian Cyrillic: Александар Протић;[1] also known as Alexander Protić) is a
Serbian-born fashion designer. His pieces are known for their casual and fluid forms, as well as their draping.[2] He also designs costumes for dance and theater companies.
After two decades of work, he is considered to be one of Serbia's, and also Portugal's, top designers.[5][6][7] Often using natural fibers like silk or wool, Protić specializes in creating a draping effect with the fabrics.[8] He is a regular at
Belgrade Fashion Week, where he has won several awards,[9][10][11] and at
Portugal's Moda Lisboa, also known as Lisbon Fashion Week.[12] In 2012, he partnered with the Dkode shoe company for his show in
Lisbon.[13] The following year, his designs relied on a monochromatic palette.[14] His 2014 collection at Moda Lisboa was described as sensuous and embodying Japanese Manga heroines.[15] In 2016, he had a runway show which was inspired by the paintings of
Georgia O'Keeffe.[16][17] In 2017, Protic's collection paid homage to British sculptor Barbara Hepworth,[18] with his focus on ladylike elegance being described as "...refreshing and sincere, underlining his experienced hand."[19][20] In 2018, he presented an all-black collection, inspired by the silent screen actress
Theda Bara and featured on the opening day of Moda Lisboa.[21][22][23][24][25][26][27][12][28][29][30]
Representing Portugal in 2010, Protić was one of the winners at Maison Mode Méditerranée, a fashion event held for European coastal countries.[31] He also represented
Portugal at the cultural event
Marseille-Provence 2013[16]
As for his influences, Protić has stated that although he targets an international audience, his Serbian background has contributed to his style: "Of course, my roots and origins in Serbia and the time in Antwerp influenced me! At the time, I did not design the same as I do now...But in the end, as a designer, you always try to design something for the whole world."[1]