In June 2011, Airpush partnered with Nobotto, a Japanese developer of
smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]
In July 2013, Airpush launched AirDSP, a mobile
real-time bidding platform for advertisers.[11]
Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14]
In 2015, the company launched
VirtualSKY, an advertising platform that allowed clients to create and place ads in
virtual reality (VR) games and videos.[15] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included
PETA,
Stand Up to Cancer and
Charity: Water.[16] In 2016,
Post Cereals worked with the VirtualSKY platform to create a VR campaign for
Pebbles cereal.[17]
In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.[18] The platform may also allow consumers to see less ads, while increasing their relevance.[19]
Products
At launch, the Airpush platform utilized
push notifications.[20] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and
rich media advertisements.[21]
Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]
In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[22]
Criticism
Airpush has received criticism for utilizing push notifications.[7][21][23] In response, Airpush introduced options, which required end-users to opt into its service.[4][7][23]