In 2008, the company was estimated to be the largest provider of business-to-consumer SMS content in
North America by
Nielsen Holdings,[8] claiming to send 80 million text messages a month in early 2009[9] and 200 million text messages a month in early 2010.[10] Nielsen rated 4Info the fourth largest SMS
U.S.Network.[11] In 2010, the company was the largest provider of free text
message alerts and information in the United States.,[12][13] and the largest American SMS Network.[1][14][15]
The company began providing mobile display advertising in 2010, based on connecting American households to
IP addresses.[16] In 2010, 4Info acquired Butter, a company which created ad campaigns for the
iPhone and
Android platform.[17]
The company is headquartered in
San Jose, California with other offices in the United States. As of 2015, it employed 45 people.[18] In 2015, the company was included on the
Inc. 5000 list of America's fastest-growing private companies.[18] In May 2015,
MBlox, an independent SMS provider, acquired 4Info's SMS business line.[19]
In March 2016, 4Info and Crossix formed a
strategic alliance for targeted advertising of pharmaceutical products in the United States.[20]
In 2014, the company added multiscreen functionality that identifies
PC and
laptop activity, enabling cross-device
targeted advertising,
retargeting and
multichannel retailing.[26][22] The company also offered
geotargeting and
geofencing.[27] In August 2014, the company was awarded a
patent for "Systems and methods for statistically associating mobile devices to households"[28] claiming they can link 95% of mobile users to their IP address and other devices.[23]