On the first rest day of the
2014 Tour de France, 15 July 2014, the team announced they had secured sponsorship with German cooking surface and extractor manufacturer BORA. The team for 2015 onwards will thus be known as Team BORA. The team will be the first German team with a German title sponsor in the professional peloton since 2010. Team manager Ralph Denk expressed hope that BORA's backing would help the team achieve their aim of joining the
UCI World Tour by 2017.[2]
After the end of the 2014 Tour de France, it was announced that starting in 2015 the team would ride bicycles from
Canadian company,
Argon 18, which would also be the team's second title sponsor.[3]